Mission Statement

To Write Love on Her Arms (TWLOHA) is a non-profit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. TWLOHA exists to encourage, inform, inspire, and also to invest directly into treatment and recovery.

About: Our founder, Jamie didn’t set out to start a nonprofit organization. All he wanted to do was help a friend and tell her story. When Jamie Tworkowski, TWLOHA's founder, met Renee Yohe, she was struggling with addiction, depression, self-injury, and suicidal thoughts. He wrote about the five days he spent with her before she entered a treatment center, and he sold T-shirts to help cover the cost. When she entered treatment, he posted the story on MySpace to give it a home. The name of the story was “To Write Love on Her Arms.” Learn more about TWLOHA.

200,000 Messages

TWLOHA's has responded to 200,000 messages from people in over 100 countries around the world.

3.3 Million Miles

TWLOHA's has traveled more than 3.3 million miles to meet people in their communities.

1,000+ Blogs

TWLOHA's has shared more than 1,000 blog posts from contributors who wanted to let others know that they aren't alone in their pain.

Age

Based on custom written boolean logic using Talkwalker,the data to the left and below shows data based on the conversationn online where users use keywords such as "To Write Love on Her Arms" and "TWLOHA." The data is analyzing the past week from April 18th to April 24th.

Based on the data, To Write Love on Her Arms is resulting in the most conversation by those ages 18-24 with 45.5% with 25-34 year olds just slightly behind with 41.2% of the conversation.

Gender

"Content

"Looking at the data, the conversation that has taken place over the past week indicates that females are greatly more engaged in conversations surrounding the To Write Love on Her Arms brand with over half of the conversation, 70.3.% leaving the males with 29.7%.

Gender Distribution

The Gender Distribution map indicates how many people have posted about To Write Love on Her Arms on their personal posts based on their gender and where they posted it. It's no surprise that the conversation around the brand is performing the strongest in the United States since they are based out of the U.S.

Themes

In understanding the themes that are associated with content that is posted about To Write Love on Her Arms, we can get a better look into key trends or themes that are taking place online. This gives insight into what content To Write Love on Her Arms could potentially write about that would connect with their audience. Two of the top hashtags include #SavingMusicLIVE and #MMMH2019 which stands for May Music Mental Health 2019. They campaign created by Saving Music Live, a group of musicians who team up on Twitch to keep music alive in schools and hearts of people world wide, are raising funds for To Write Love on Her Arms.

Themes Over Time

The top themes that are associated with To Write Love on Her Arms over this past week include the words "worthy," "kind," and "hope." The word "worst" is also dominating the conversation, which may initially seem negative in sentiment. However, upon looking at the breakdown in tweets the keyword worst is directly taken from a quote TWLOHA recently posted that receieved a lot of reposting, " You are worthy of love, of hope, and of help. Not even your worst days can change that."

“The stigma begins to go away when we talk about it,” Jamie Tworkowski