Logic, also known as Sir Robert Bryson Hall II is an American based rapper, singer, writer, and record producer. He is currently signed with Visionary Music Group. His career really took off in 2017, when he released his third album, Everybody. The album included the single ""1-800-273-8255", which was awared the number three spot on the U.S. Billboard Hot 100 and was named a top-ten hit internationally.
According to the MHM NYC Innovations in Health press release from 2017, Logic's song was named after the Lifeline’s national phone number to encourages individuals in crisis to reach out. "The song is an anthem that shares a story of an individual in crisis who finds help, and encourages his fans and other individuals in crisis to contact the National Suicide Prevention Lifeline for support. Alongside the song’s release, several montage video PSAs were created and released that feature Logic’s fans expressing how his music has helped them, as well as the Lifeline logo and phone number."
The National Suicide Prevention Lifeline put out a statement on the "1-800-273-8255" Song Impact: "On the day of the song release, April 28th, 2017, the Lifeline recieved the second highest daily call volume in its history at the time. We recieved over 4,573 calls that day, an increase of 27% when compared to the average volume on the same day of the week for the previous 3 weeks. Additionally the day following Logic's performance of the song on the MTV Music Awards, the Lifeline recieved 5,041 calls, a surge in call volume that exceeded the volume recieved on the song's release date. Call volume has remained at the higher level initally established on the song's release date."
Google searches for the Lifeline phone number spiked significantly on April 28th, 2017 more than 100%. Searches for the phone number have remained at a new baseline that is 25% higher than before the song was released.
Over 1 Million impressions in the 5-day period after the release of 1-800-273-8255".
On the day of the song release, Lifeline's Facebook page saw 3x it's usual traffic.
Based on custom written boolean logic using Talkwalker, the data to the left and below shows data based on the conversationn online where users use keywords such as "Logic rapper" in context with mental health related words including "mental health," and "mental illness." Additionally, the data also looks at the suicide hotline number with keywords such as "song" or "logic." The data is analyzing the past week from April 18th to April 24th.
Based on the data, Logic is resulting in the most conversation by those ages 25-34 with 51.7%% with 18-24 year olds at 31.7%.
Looking at the data, the conversation that has taken place over the past week indicates that males are more engaged in conversations surrounding Logic in context with mental wellness with just over half of the conversation, 51.%. Females are close behind with 49%.
The Distribution map indicates how many people have used the keywords in their own personal posts and where they were posted from. In this case, the majority of conversations have been central to the United States. .
In understanding the themes that are associated with content that is posted about Logic and Mental Illness, we can get a better look into key trends or themes that are taking place online. The top themes include collaborators on the song including "Khalid," and "Alessia Cara."
The top themes that are associated with Logic over this past week include the words "Alessio Cara," and "link enjoy" as a result of people sharing the song.